Financial services companies are at a tipping point in IT transformation. With intense market pressures across the industry, including nimble disruptors, complex regulations, digital native customers, and the aftermath of the global pandemic, technology transformation is no longer just a competitive advantage. It has become an absolute necessity! Simply put, the widespread adoption of cloud computing and big data analytics, new forms of engagement, and evolving customer expectations are changing the financial services landscape. Companies leading the way into this new era are reinventing the customer experience, fostering new work cultures, streamlining operations, and driving product innovation. They do this by analyzing and managing big data in a timely manner, leveraging large-scale, scalable, and affordable advanced technology and analytics infrastructure to meet the demands of their digitally savvy customers.
For some time, technology has been able to combine the IT ecosystem with relationship and financial management software and advanced analytics infrastructure for predictive analytics and machine learning. All connected through a common data platform within a common database. In an industry where business processes can be diverse, implementing a single ecosystem across multiple business units can be transformative, helping financial services firms increase profitability, increase revenue, and invest. The focus being on optimizing and helping position business for long-term growth.
There have been many changes in the financial services industry in recent years. As recently as 2017, companies took a passive approach to operational optimization, maintaining the status quo rather than improving competitive performance. It was in 2018 that the industry experienced a fundamental shift.